Marketing Lead

About Synafare
Synafare is a Nigerian growth-stage company building a marketplace with embedded credit, fulfilment, and intelligence products that serve distributors, installers, and buyers.

The Role
We are looking for a hands-on Marketing Lead to drive brand, demand generation, content, campaigns, and community growth. You will translate business goals into effective marketing initiatives, lead the marketing team, and work closely with the Founders and commercial teams to drive acquisition, activation, engagement, and revenue. The role reports to the Founders and is full-time, hybrid, based in Lagos.

What You'll Do

- Develop and execute Synafare's marketing strategy in line with growth and revenue goals
- Plan and run multi-channel campaigns to acquire and activate distributors, installers, buyers, and other target audiences
- Strengthen the brand, positioning, and messaging across all channels and customer touchpoints
- Lead and coordinate the marketing team across content, growth, design, and community
- Oversee content and thought leadership, including social media, articles, case studies, email, and campaign assets
- Build and grow community and engagement programmes
- Manage lifecycle, email, WhatsApp, and reactivation campaigns to improve engagement and retention
- Support product launches and go-to-market activities across the marketplace, embedded credit, fulfilment, and intelligence products
- Provide marketing materials and campaign support to help the sales team generate and convert opportunities
- Track campaign and funnel performance, using data to improve results and prioritise high-performing channels

Requirements

- 4+ years of marketing experience with strong exposure to B2B demand generation and full-funnel campaigns
- Proven ability to develop and execute marketing strategies across multiple channels, not just digital
- Strong content, copywriting, and storytelling skills
- Experience with email/lifecycle tools, social media, analytics, campaign tracking, and other relevant marketing tools
- Comfortable working with data, setting targets, and optimising campaigns based on performance
- Experience managing projects, people, and competing priorities in a fast-paced environment
- A self-starter who can move comfortably between strategy and hands-on execution
- Experience in B2B marketplaces, fintech, embedded finance, clean energy, supply chain, FMCG, SMEs, trade audiences, community building, or high-growth/early-stage companies is an advantage

What We Offer

- Competitive salary with performance incentives
- Health insurance, pension, and hybrid working
- A high-growth, high-ownership environment with room to grow into senior marketing leadership

How to Apply
Submit your CV, a short note on a campaign you are proud of, and a link to your portfolio or work samples through the application route on this listing.