Brand Marketing Associate

We are seeking a Brand Marketing Associate with strong experience in luxury jewellery, diamonds, or premium fashion to drive brand visibility, customer engagement, and market growth for a high-end jewellery brand.

Key Responsibilities

• Develop and execute brand and marketing strategies that strengthen the brand's luxury positioning and identity.
• Plan and manage integrated campaigns across digital, social media, PR, influencer marketing, retail, and experiential platforms.
• Drive social media growth, ecommerce visibility, customer acquisition, engagement, and conversion.
• Lead creative direction for jewellery campaigns, photoshoots, product storytelling, and premium visual content.
• Build relationships with luxury influencers, stylists, media, celebrities, HNWIs, and strategic brand partners.
• Develop customer retention initiatives, CRM, email marketing, and personalised luxury customer experiences.
• Monitor luxury jewellery, diamond, fashion, and consumer trends, as well as competitor activity, to identify growth opportunities.
• Collaborate with sales, retail, operations, and creative teams to support revenue and brand growth.
• Lead and coordinate creative agencies, content creators, vendors, and other marketing partners.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5-7 years' experience in brand marketing, preferably within luxury jewellery, diamonds, premium fashion, beauty, lifestyle, or other luxury industries.
• Strong understanding of luxury brand positioning, digital marketing, PR, influencer marketing, and customer engagement.
• Proven experience developing and executing successful marketing campaigns.
• Experience working with high-net-worth clientele and premium/luxury brands is highly desirable.
• Direct experience marketing diamonds, fine jewellery, or luxury jewellery will be a strong advantage.
• Strong creative, strategic, communication, and project management skills.

Compensation

• NGN 500,000 net monthly

Notes

• Industry stated in source: Luxury Fashion / Fine Jewellery
• Applications handled via TWPC HR Services (recruiter) for a confidential jewellery employer