Marketing Officer

About the Role

Confidential education employer (study abroad / international student recruitment signals in preferred qualifications) is hiring a Marketing Officer for a physical/hybrid role in Ikeja, Lagos. Full-time. The role owns online and offline marketing to generate qualified leads for the sales team.

Compensation

NGN 350,000 - 400,000 per month based on experience. Commissions: up to NGN 1,000,000+ per month based on performance.

Responsibilities

• Develop and execute the company's overall online and offline marketing strategy.
• Plan, manage, and optimize digital advertising campaigns across Meta, TikTok, Google, X, and other relevant platforms.
• Generate and deliver a minimum of 5,000 qualified leads per month to the sales team.
• Develop and manage offline marketing through campus activations, education fairs, school partnerships, seminars, workshops, community outreach, referral networks, events, and outdoor advertising.

Requirements

• Minimum of 5 years of marketing experience.
• Proven track record of generating leads and driving business growth.
• Experience managing both online and offline marketing campaigns.
• Strong understanding of customer acquisition, lead generation, and conversion funnels.
• Experience with CRM systems and marketing automation.
• Strong knowledge of digital advertising and social media marketing.
• Excellent leadership, communication, analytical, and project management skills.
• Highly goal-oriented, data-driven, and focused on measurable results.

Preferred Qualifications

• Experience with Google Ads and X Ads.
• Experience with Meta and TikTok Ads.
• Experience working with content creators, influencers, affiliates, and student ambassadors.
• Experience organizing campus activations, seminars, education fairs, and offline campaigns.
• Experience in education, study abroad, admissions, or international student recruitment.
• Experience building and scaling marketing teams in startups.
• Strong network within the education and youth market in Nigeria.

Performance Expectations / KPIs

• Generate a minimum of 4,000 qualified leads per month.
• Consistently improve lead quality and sales conversion rates.
• Maintain and improve marketing ROI across online and offline campaigns.
• Build strategic partnerships that generate measurable leads.
• Increase brand awareness and customer acquisition.
• Contribute directly to the company's aggressive revenue and profit growth targets.

Location

Ikeja, Lagos. Physical / Hybrid.

How to Apply

Fill out the form on the website below