Marketing Officer

Job Summary

We are hiring a Marketing Officer to lead online and offline marketing and deliver qualified leads to the sales team. This is a full-time role based in Ikeja, Lagos (physical or hybrid).

Responsibilities

• Develop and execute the company's overall online and offline marketing strategy
• Plan, manage and optimize digital advertising campaigns across Meta, TikTok, Google, X and other relevant platforms
• Generate and deliver a minimum of 5,000 qualified leads per month to the sales team
• Develop and manage offline marketing through campus activations, education fairs, school partnerships, seminars, workshops, community outreach, referral networks, events and outdoor advertising

Requirements

• Minimum of 5 years of marketing experience
• Proven track record of generating leads and driving business growth
• Experience managing both online and offline marketing campaigns
• Strong understanding of customer acquisition, lead generation and conversion funnels
• Experience with CRM systems and marketing automation
• Strong knowledge of digital advertising and social media marketing
• Excellent leadership, communication, analytical and project management skills
• Highly goal-oriented, data-driven and focused on measurable results

Preferred Qualifications

• Experience with Google Ads and X Ads
• Experience with Meta and TikTok Ads
• Experience working with content creators, influencers, affiliates and student ambassadors
• Experience organizing campus activations, seminars, education fairs and offline campaigns
• Experience in education, study abroad, admissions or international student recruitment
• Experience building and scaling marketing teams in startups
• Strong network within the education and youth market in Nigeria

Performance Expectations (KPIs)

• Generate a minimum of 4,000 qualified leads per month
• Consistently improve lead quality and sales conversion rates
• Maintain and improve marketing ROI across online and offline campaigns
• Build strategic partnerships that generate measurable leads
• Increase brand awareness and customer acquisition
• Contribute directly to the company's revenue and profit growth targets

Salary

NGN 350,000 - 400,000 per month (based on experience), plus performance commissions of up to NGN 1,000,000+ per month

Location

Ikeja, Lagos (Physical or Hybrid)

How to Apply

Fill out the form on the website below