Marketing Executive

Marketing Executive — Growth & Partnerships

Online Marketing Team  ·  Blvck Hair  ·  Lagos, Nigeria  ·  Full-Time

This role builds the partnerships and runs the channels that grow our audience beyond social media.

Department

Digital Marketing & Online Sales

Reports To

Ecommerce & Digital Marketing Manager

Location

Lagos, Nigeria

Type

Full-Time

Stack

Klaviyo · Shopify Blog · Pinterest · Canva · Slack · Instagram DMs

Products

About Blvck Hair & TrueBelle Nigeria Ltd

TrueBelle Nigeria Ltd is a beauty and fashion company. Blvck Hair is a TrueBelle brand — a Nigerian hair brand specialising in crochet braids, natural wigs and braiding extensions. We serve customers across Nigeria and internationally.

We are growing our marketing team and this role fills a critical gap — the channels and partnerships that build reach, brand authority, and revenue beyond our own social pages.

Role Overview

The Marketing Executive — Growth & Partnerships is responsible for four interconnected channels: influencer marketing, UGC campaigns, email marketing execution, and SEO and content distribution (blog and Pinterest).

This is not a single-channel specialist role. It requires someone who can manage relationships with creators, execute email campaigns in Klaviyo, write a blog post, and build out a Pinterest presence — in the same week, without dropping quality on any of them.

The Digital Marketing Manager sets the overall strategy and direction. This role executes it — with high autonomy, strong attention to detail, and clear accountability for results.

Key Responsibilities

Influencer Marketing

• Research, identify, and vet influencers aligned with the Blvck Hair brand and target audience

• Manage end-to-end influencer campaign execution: outreach, negotiation, briefing, delivery, and reporting

• Build and maintain a tiered influencer roster — micro, mid-tier, and macro creators in the Nigerian and diaspora hair community

• Track and report on influencer campaign performance: reach, engagement, traffic driven, and conversions

• Build long-term relationships with top-performing creators; identify and onboard new voices consistently

• Coordinate with the Content Creator on influencer content review and brand alignment

UGC (User-Generated Content) Campaigns

• Identify and recruit authentic UGC creators to produce content featuring Blvck Hair products

• Brief UGC creators clearly: product usage, talking points, format, and deliverables

• Collect, review, and organise UGC assets for use across social media, ads, and the website

• Build a scalable UGC pipeline that regularly generates fresh, authentic content at volume

• Track UGC performance — which pieces generate engagement, drive traffic, or convert when used in ads

Email Marketing — Klaviyo Execution

• Execute all Blvck Hair email campaigns in Klaviyo under strategy direction from the Digital Marketing Manager

• Build, test, and send promotional campaigns for product launches, restocks, seasonal events, and sales

• Maintain and update core email automation flows: welcome series, abandoned cart, post-purchase, and win-back

• Segment email lists accurately for each send; manage sending schedule to maintain list health

• Track and report on email performance: open rate, click-through rate, revenue attributed, and unsubscribes

• Surface optimisation opportunities — subject lines, send times, segmentation — to the Digital Marketing Manager

SEO & Blog Content

• Write and publish SEO-optimised blog posts on the Blvck Hair website — product guides, tutorials, care tips, and editorial content

• Conduct keyword research to identify topics with genuine search volume in the hair and beauty space

• Optimise product page copy and collection descriptions for search visibility

• Track blog performance: organic traffic, keyword rankings, and time on page

• Identify backlink and PR opportunities through content partnerships and influencer-driven linking

Pinterest Growth

• Manage and grow the Blvck Hair Pinterest presence as a traffic-driving and discovery channel

• Create and pin content regularly — product imagery, blog posts, tutorials, and lifestyle content

• Optimise pin titles and descriptions for Pinterest SEO

• Track Pinterest analytics: monthly views, link clicks, and referral traffic to the website

Performance & Measurement

This role is accountable for measurable growth across four channels. Each one has clear metrics that are reviewed monthly.

Performance Area

Accountable Metric

Influencer Marketing

Campaign reach, engagement, and attributed conversions

UGC Programme

Number of UGC assets produced and approved per month

Email — Open Rate

Campaign and flow open rate (vs. benchmark)

Email — Revenue

Email-attributed revenue per month

SEO / Blog

Organic traffic to blog and target keyword rankings

Pinterest

Monthly views and link click-through to website

Requirements

Must-Have

• 3+ years of experience in a digital marketing role with clear exposure to at least two of: influencer marketing, UGC campaigns, email marketing, or SEO

• Experience managing influencer campaigns from initial outreach through to reporting

• Proficiency with Klaviyo or a comparable email marketing platform — able to build flows and execute sends independently

• Strong writing skills — able to write briefs, email copy, and blog articles without heavy editing

• Organised and detail-oriented: able to manage multiple creator relationships and campaign timelines simultaneously

• Basic SEO knowledge: keyword research, meta titles, content structure, and on-page optimisation

• Understanding of the Nigerian influencer and creator landscape

Nice to Have

• Existing relationships with Nigerian hair or beauty influencers or UGC creators

• Experience managing a brand Pinterest account with measurable growth

• Familiarity with Canva for creating campaign brief visuals or email imagery

• Experience with Google Search Console or Google Analytics for tracking content performance

• Understanding of affiliate or partnership marketing models

The Right Person

The right candidate for this role is a builder and a relationship person in equal measure. They are comfortable sending a cold DM to an influencer, negotiating a rate, briefing a UGC creator, scheduling a Klaviyo send, and drafting a blog post — all in the same week.

They do not need a different person for each task. They understand how these channels feed each other: a UGC creator becomes an influencer partner, a blog post drives email sign-ups, a Pinterest board brings in organic traffic. They see the full picture.

They are detail-oriented enough to track every campaign, every open rate, and every backlink — and outcome-oriented enough to care about what those numbers mean for the business.