ESTRADA INTERNATIONAL STAFFING SOLUTIONS
Consulting & Professional Services
DIGITAL MARKETER
About the company Show or hide details
Estrada International Staffing Solutions isn't just a company — it's the realization of a bold dream.
We began as a niche recruitment firm, helping reputable brands solve critical hiring needs. Our team was small, but our results were mighty. Every placement was more than a hire — it was a story of aligned interest, positive connection and impact.
In 2021, a seed of transformation was planted. By January 2023, Estrada evolved into a full-service HR consulting firm, offering a broader spectrum of people-focused solutions — from recruitment to strategic workforce development.
Today, we are proud to be more than talent matchmakers. We are growth partners, working side-by-side with organizations across industries — multinationals, indigenous SMEs, and ambitious startups — to build teams, cultures, and systems that thrive.
Our goal is clear:
To build a global HR firm. But we know we can't do it alone. We're looking to partner with visionary individuals and organizations ready to invest in people, drive change, and lead with purpose.
At Estrada, we believe in:
● Excellence as a Standard
● Relationships that Matter
● Adaptability in a Changing World
Our track record of successful partnerships and our commitment to continuous improvement are what set us apart.
So, whether you're looking to hire, train, or transform your team, consider us your gateway to a world of boundless HR opportunities.
Address
4, Folashade Close, Off Falolu Road, Surulere, Lagos, Nigeria
Staffing capacity
26–50 people
Industry
Consulting & Professional Services
About this role
Digital Marketer Role Snapshot
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Location: Surulere, Lagos, Nigeria
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Department: Marketing & Research
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Reports to: Business Development Manager (BDM)
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Work Arrangement: Hybrid (3 days onsite, 2 days remote)
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Experience Level: Mid-Level (3+ years in B2B performance marketing)
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Compensation: ₦300,000 Gross Monthly
Our Mission
At Estrada International Staffing Solutions (EISS), We are committed to delivering innovative and impactful human resource solutions that empower organizations and individuals worldwide. By combining global expertise with local insight, we ensure compliance, inclusivity, and sustainable workforce practices across diverse markets.
Our mission is to build trust, drive growth, and shape the future of work by consistently championing excellence in Human Capital Solutions.
Our Marketing team is the digital spark that powers our commercial pipeline.
How You'll Make an Impact
We are looking for an aggressive, data-obsessed Digital Marketer who lives and breathes lead generation, conversion optimization, and multi-channel campaign ROI. This is not a role for a generic social media manager; we need a growth-engine driver who understands how to turn digital impressions into qualified B2B corporate leads and measurable revenue.
You will own the end-to-end performance marketing ecosystem—from running high-converting Google Ads and managing technical SEO to building omni-channel acquisition funnels (LinkedIn, Email, Meta, Search). You will work hand-in-hand with the Business Development team to ensure that every campaign fuels our pipeline with high-ticket enterprise prospects. If you are a master of campaign management, funnel mechanics, and web analytics, your seat is ready.
What You'll Do
Omni-Channel Lead Generation & Funnel Conversion
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Inbound Engine Architecture: Design, launch, and manage end-to-end B2B lead generation campaigns that convert passive traffic into qualified sales inquiries for all EISS product lines.
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Omni-Channel Execution: Build cohesive user journeys across Search (Google Ads), Social (LinkedIn Ads, Meta), Email Automation, and Direct Channels to nurture leads from cold awareness to booking a discovery meeting.
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Conversion Rate Optimization (CRO): Continuously A/B test landing pages, ad copy, CTAs, and opt-in forms to minimize Cost Per Lead (CPL) and maximize Lead-to-Meeting conversion rates.
Google Marketing & Technical SEO
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Search Engine Marketing (SEM): Manage and optimize paid search campaigns on Google Ads, ensuring aggressive targeting for high-intent B2B keywords while optimizing ad spend efficiency.
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SEO Strategy & Technical Health: Own Estrada’s organic visibility. Conduct keyword research, execute on-page/off-page SEO strategies, and fix technical site issues to rank EISS on Page 1 for high-value corporate HR terms.
Campaign Management & Data Analytics
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Campaign Lifecycle Management: Plan, execute, and monitor multi-channel digital campaigns from initial brief to final ROI reporting.
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Performance Analytics: Track and report weekly/monthly funnel metrics—Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), organic traffic growth, and sales pipeline contribution.
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Sales Synergy: Partner daily with the Business Development team to audit lead quality, adjust targeting parameters, and automate email/CRM lead routing.
What We're Looking For
Professional & Technical Strengths
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Academic Qualification: Bachelor’s degree (B.Sc) in Marketing, Computer Science, Mass Communication, or a related field.
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B2B Growth Track Record: Minimum 3 years of hands-on performance marketing experience, with a proven history of generating B2B corporate leads.
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Tool Mastery: Advanced proficiency in Google Ads, Google Analytics (GA4), Google Search Console, Meta Ads Manager, LinkedIn Campaign Manager, and email automation platforms.
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SEO Expertise: Deep understanding of SEO tools (Ahrefs, SEMrush, Moz) and technical website optimization principles.
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