Fortics Lifecare Limited
Healthcare
Hospital Marketer / Field Business Development Executive Officer
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About this role
Fortics Lifecare Limited—a healthcare management firm expanding primary and secondary healthcare assets and cottage hospitals across Nigeria—is recruiting a Hospital Marketer / Field Business Development Executive Officer for its facility operations based in Lekki, Lagos State. Reporting to the Growth Lead, this field-based commercial role drives patient volume, expands medical referral networks (doctors/specialists), secures corporate retainer partnerships, and conducts community outreach across the Lekki axis.
Key Responsibilities
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Patient Acquisition & Field Marketing: Conduct daily field visits, community health outreach, and promotional campaigns across Lekki to increase hospital footfall and patient admissions.
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Referral Network Expansion: Build and maintain direct referral networks with private general practitioners, specialists, diagnostics centers, and primary healthcare clinics.
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Corporate Partnerships & HMO Retainers: Pitch and secure healthcare retainer accounts with corporate organizations, private schools, real estate firms, and Health Maintenance Organizations (HMOs).
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Lead Tracking & Reporting: Log daily field engagements, maintain client pipeline records, and prepare weekly lead-conversion reports for the Growth and Clinical teams.
Requirements & Qualifications
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Academic Background: HND or B.Sc. in Marketing, Business Administration, Healthcare Management, Public Relations, or a related discipline.
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Geographic & Role Constraints: Must be based in Lagos State, strictly residing within Lekki/Epe expressway environs, and willing to undergo regular field movement.
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Core Competencies: Medical B2B pitching, referral network management, HMO retainer negotiations, lead conversion, and field reporting.
Note: Strictly for applicants living within Lekki and its immediate environs. Accommodation is not provided.
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