Swift Global Recruit
Education
Marketing Executive
About this role
Swift Global Recruit is recruiting a Marketing Executive on behalf of an educational services and academic institution client in Ikeja, Lagos State. Reporting to the Head of Admissions & Marketing, this role focuses on digital campaign execution, lead generation funnel management, search engine optimization (SEO/SEM), paid ads management (Google Ads), and marketing data reporting to drive student enrollments.
Key Responsibilities-
Digital Campaign Management: Plan, deploy, and optimize digital acquisition campaigns across search engines and online channels to generate student leads.
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SEO/SEM & Keyword Optimization: Execute keyword research, perform on-page/off-page search engine optimization (SEO), and manage Google Ads (SEM) budgets for maximum ROI.
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Data Analytics & Reporting: Track conversion funnels and web traffic metrics using Google Analytics; analyze campaign datasets and build performance reports in Microsoft Excel.
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Lead Conversion Strategies: Collaborate with admissions counselors to refine lead nurture workflows and improve lead-to-enrollment conversion rates.
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Domain Mastery: Proven track record running PPC/SEM search campaigns, SEO optimization, and performance marketing (education sector background preferred).
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Technical Suite: Hands-on mastery of Google Ads, Google Analytics, and intermediate-to-advanced Microsoft Excel (data filtering, pivot tables, campaign reporting).
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Core Competencies: Digital lead generation, conversion funnel optimization, keyword research, performance analysis, and campaign budgeting.
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