Distributor Partner Specialist

Red Bull, founded in 1984, created and has led the energy drinks category since 1987. The company employs more than 10,400 people in over 167 countries, selling over 6 billion cans a year, and offers a forum to use talent and passion to develop yourself and make an impact.

The Distributor Partner Specialist ensures effective execution of Red Bull distribution and trade marketing targets through effective management of Distribution Partners (DPs) in the assigned region, with about 70% of time spent in the field.

• Support the DP to prepare the Trade Marketing Plan and Commercial Annex in close coordination with the Line Manager
• Support the DP in achieving mutually agreed Commercial Annex and Trade Marketing targets
• Educate the DP team on brand history and drive product trust and understanding
• Train the DP team on Perfect Store definition by channel and outlet type and follow through on targets and KPIs
• Identify gaps in execution and distribution and prepare action plans
• Enhance DP skills through on-the-job and classroom training (Power Selling, Power Coaching, High Pressure Negotiation, Conceptual Selling)
• Track actual performance against agreed KPIs and collaboratively build action plans to address issues and unlock sales opportunities
• Undertake systematic, frequent market visits to points of sale based on a monthly DPM Routines Calendar, spending 70% of time in the field
• Support the DP to develop, coordinate, manage, implement and assess the Trade Marketing Calendar and communicate outcomes and learnings to the Line Manager
• Supervise and conduct spot checks on DP trade agreement implementation and execution across markets
• Prepare and lead the monthly business review meeting of assigned markets using the DP Scorecard reporting deck
• Plan and order off-premise POS material and ensure POS items are well stored, maintained, reported and properly handled
• Review ROI for Red Bull in-market coolers twice a year
• Ensure the DP delivers timely distribution, PSA contract and depletion reports per brand standards
• Support internal reporting on Financial Sales, Trade Sales, Depletions Stock Flow, POS, Cooler Tracking and Cooler Maintenance
• Utilise Business Intelligence Reports and other tools to support insight generation
• Review market performance with the Line Manager monthly covering DP and DPM scorecards

• University degree is a must
• Minimum 5 years of sales experience in the consumer goods industry (beverage preferred)
• Knowledge of Abuja, Lokoja and Jos open market/off-trade business environment
• Smart thinker, quick learner, proven operational achiever with strong business acumen
• Excellent influencer with negotiation skills
• Highly numerate and analytical
• Clear and proven ability to implement successful trade marketing plans
• Excellent communication skills, including presentation and training ability
• Creative mind, outgoing personality and friendly
• Able to work independently with responsibility and be organized; result oriented
• Experience with basic administrative programs: Windows, Internet Browsers, Word, PowerPoint and Excel
• In-depth knowledge of the trade and competitive environment
• Fluency in English