Brand Strategist

Location: Victoria Island, Lagos
Job Type: Contract / Consultancy (full-time or project-based)
Work Arrangement: Hybrid, with on-site customer and team sessions
Reports to: Country Head

Escrow-Tech Nigeria Limited (ETNL) is seeking an experienced Brand Strategist to define the positioning, messaging and market perception of OhmFlex, its energy management platform, before design and campaign work begins

OhmFlex integrates with existing wiring to control appliances that drive electricity bills, including air conditioning, water heaters, lighting and sockets. Customers can track energy spending by room, appliance or branch and receive monthly reports showing what they spent, saved and wasted

The initial target market is mid-range hotels across Lagos and other major Nigerian cities, followed by offices, banks, churches, retail businesses and homes

The successful candidate will define what OhmFlex stands for, shape how customers understand the product and guide the direction of the design, sales and content teams

• Interview customers, prospects, field sales staff and leadership to understand how OhmFlex is bought, used and discussed
• Define the brand positioning, target audience, value proposition and differentiation from alternatives such as generators, inverters and competing energy products
• Develop the core brand story, key messages and tone of voice for hotel owners, general managers and engineers
• Establish standards for customer touchpoints, including packaging, installation, proposals, the app, brochures and sales conversations
• Brief and guide the design team and content creators to ensure all work reflects the agreed brand positioning
• Advise on the brand experience for the OhmFlex product launch and related communications
• Equip the sales team with effective messaging for presenting product value and handling price objections

• Proven experience in brand strategy or positioning, with at least two brands repositioned
• Experience with B2B, technology or service brands (consumer and fashion experience alone is not sufficient)
• Research-led approach, with a willingness to listen to customers before making recommendations
• Ability to translate strategy into clear, practical guidance for designers and sales teams
• Strong written and verbal communication skills, with confidence presenting to senior leadership
• Understanding of the Nigerian market
• Knowledge of hospitality, energy or property is an advantage

Apply below via the JobClave with your updated Resume/CV and a cover letter addressing all three questions below

1. Your Track Record: Describe two or three brands you have repositioned. For each, explain the brand's positioning and messaging before your involvement, what you changed and the results. Include before-and-after examples
2. Your Approach: Explain how you would approach OhmFlex. Identify whom you would want to speak with, what information you would need from the company and how you would develop your recommendations
3. Your Proposal: Provide a fixed-scope proposal outlining your deliverables, timeline and cost

Important: Applications without a cover letter addressing all three questions will not be considered. Only shortlisted candidates will be contacted