Digital Marketer

Sunhive Limited, a leading solar energy development and engineering company specializing in commercial solar PV power solutions, EPC services, energy audits, and microgrid maintenance, is recruiting a proactive Digital Marketer. Based in Lagos, this full-time creative professional will plan and execute digital advertising campaigns, manage lead pipelines across online platforms, track marketing analytics, and enhance overall brand visibility to drive customer conversion.

Key Responsibilities

• Paid Advertising & Campaign Management: Plan, launch, and manage paid ad campaigns across digital platforms (particularly Meta Ads), optimizing conversion metrics, tracking performance data, and continuously refining targeting strategies.
• Brand Strategy & Content Development: Collaborate closely with internal Social Media Strategists and creative teams to produce engaging promotional assets and drive targeted brand awareness campaigns.
• Lead Nurturing & CRM Linkage: Promptly track and follow up on social media leads, serving as the critical operational bridge between online digital campaigns and the direct sales team.
• Customer Engagement & Service: Professionally address customer inquiries, manage online feedback, and build sustainable relationships to support post-engagement satisfaction.
• Performance Analytics: Evaluate campaign data, monitor ad return on investment (ROI), and deliver actionable performance reports to management.

Requirements

• Education: Bachelor's Degree or HND in Marketing, Mass Communication, Media, or a related discipline.
• Experience: Practical background in digital marketing, paid advertising, online lead generation, or customer relations.
• Technical Skills: Hands-on understanding of social media marketing and digital advertising engines, with a strong emphasis on Meta Ads (Facebook & Instagram Ads Manager).
• Ability to analyze marketing metrics, conversion paths, and performance analytics data.

Core Competencies:

• Strong creative thinking, detail-oriented execution, and multi-tasking capabilities under tight deadlines.
• Excellent written, verbal, and interpersonal communication skills.
• A customer-centric attitude with strong lead follow-up and problem-solving skills.