Area Sales Manager

Erisco Foods Limited—a leading Nigerian indigenous food manufacturer producing tomato paste, seasonings, rice, and dairy products—is recruiting an Area Sales Manager to oversee its commercial operations and expansion in Sokoto State. This full-time leadership role focuses on driving regional revenue growth, managing distributor networks across the North-West, managing sales teams, and increasing FMCG market share.

• Sales Strategy & Target Execution: Formulate and execute regional sales strategies to meet and exceed revenue, volume, and market share targets in Sokoto and surrounding North-West territories.

• Distributor & Retail Management: Build, expand, and retain strong relationships with key distributors, wholesalers, major retailers, and institutional buyers.

• Team Leadership & Performance: Manage, coach, and evaluate field sales representatives and key account managers within the assigned territory.

• Credit & Debt Management: Ensure timely debt recovery, account reconciliation, and strict adherence to company credit policies.

• Market Intelligence & Visibility: Analyze competitor activities, identify new trade channels, and drive product visibility and trade activations across local markets.

• Reporting & Forecasting: Submit regular sales performance reports, market insights, and demand forecasts to executive management.

• Educational Background: Minimum of a Bachelor’s Degree in Marketing, Business Administration, Economics, or a related discipline.

• Core Experience:

  • 5+ years of hands-on FMCG sales experience.

  • At least 2 years in a managerial or supervisory capacity.

  • Proven track record of consistently meeting or exceeding sales quotas.

• Territory Knowledge: Deep understanding of the North-West Nigerian FMCG market terrain, trade dynamics, and consumer behavior.

• Location & Travel: Candidates must currently reside in Sokoto and be willing to travel extensively across the assigned sales territory.

• Core Skills: Strong leadership, negotiation, route-to-market planning, credit control, and proficiency in MS Office (Excel, Word, PowerPoint)

Note: Only candidates meeting the qualification criteria and residing in Sokoto will be shortlisted.