B2B Lead Generation & Outreach Specialist – US Market (Remote)

Key Responsibilities

• Identify and target potential B2B clients in the US market through research and outreach.

• Develop and execute lead generation strategies via email, LinkedIn, and other channels.

• Craft personalized outreach messages to engage decision-makers.

• Manage and maintain a pipeline of leads using CRM tools.

• Schedule and coordinate meetings or calls between prospects and the sales team.

• Track and report on outreach metrics to optimize campaigns.

• Collaborate with marketing to align messaging and target accounts.

• Continuously refine lead qualification criteria.

Qualifications

• Proven experience in B2B lead generation and outreach, preferably targeting the US market.

• Excellent written and verbal communication skills.

• Proficiency with CRM software and sales engagement platforms.

• Strong research and analytical skills.

• Self-motivated with ability to work independently in a remote setting.

• Familiarity with the US business culture and time zones.