Head of Commercial

Omniretail—a B2B e-commerce and retail tech platform unlocking trade value chain services and working capital—is recruiting a Head of Commercial (Cold Chain) for its Omnifresh business unit in Lagos State. This hybrid/field-based commercial executive role leads B2B sales pipelines, customer acquisition across FMCG and food manufacturing firms, hub capacity utilization, last-mile distribution partnerships, and field sales teams across Lagos trade hubs.

Key Responsibilities

• Commercial Strategy & Revenue Growth: Formulate and execute commercial strategies to drive revenue across cold-chain storage hubs, optimize occupancy rates, and define pricing structures.

• B2B Customer Acquisition: Prospect, negotiate, and close deals with SME, mid-market, and corporate FMCG manufacturers, food processors, and distributors.

• Field Sales Leadership: Recruit, mentor, and manage a team of Field Sales Associates across major Lagos markets and trade corridors.

• Partnership Development & Market Expansion: Build strategic alliances with last-mile logistics providers and use market intelligence data to evaluate new cold-hub locations across Nigeria.

Requirements & Qualifications

• Professional Background: 6+ years of B2B commercial experience with a track record of personally closing sales deals with business owners and corporate decision-makers.

• Domain Expertise: Prior experience in FMCG route-to-market (RTM), cold-chain logistics, temperature-controlled warehousing, or food distribution in Lagos.

• Core Competencies: B2B pipeline management, field sales leadership, contract negotiation, market data analytics, and trade geography mapping.

• Application Narrative: Candidates must submit a brief case study detailing a major B2B deal personally closed, including objections overcome and final commercial impact.