Red Bull
Food & Beverage
Student Marketeer
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About this role
Red Bull—the global energy drink leader—is recruiting a Student Marketeer - Pan Atlantic University for its field sales and distribution trade marketing team based in Lagos State. Despite the entry-level title, this position serves as a Distribution Partner Manager (DPM) handling trade marketing execution, sales force coaching, key performance indicator (KPI) tracking, and distribution optimization across assigned regional off-trade/open-market channels.
Key Responsibilities
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Field Execution & Partner Management: Spend 70% of working time in the field coaching Distribution Partner (DP) sales teams, conducting Perfect Store audits, and evaluating in-store visibility.
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Trade Marketing & Commercial Planning: Formulate, track, and execute annual Trade Marketing Calendars and Commercial Annex targets alongside line managers and DP executives.
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Point-of-Sale (POS) & Cooler Management: Direct the ordering, warehousing, and placement of off-premise POS materials; perform semi-annual ROI assessments on Red Bull coolers placed across trade channels.
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Sales Training & Analytics: Facilitate classroom and on-the-job training for partner sales reps (Power Selling, Negotiation, Conceptual Selling); audit depletions, stock flow, and BI sales metrics.
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Academic Credentials: Bachelor’s Degree / University Degree in Business, Marketing, or a related discipline.
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Experience Baseline: 5+ years of hands-on FMCG sales and distribution management (beverage sector preferred).
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Core Competencies: Trade marketing execution, B2B negotiation, commercial analytics, distributor scorecards, MS Office proficiency, and deep knowledge of open-market/off-trade distribution channels.
This role accepts applications on an external page.