Regional Marketing Lead

An established automotive and mobility distribution business is seeking an experienced Regional Marketing Lead to drive regional marketing strategy, field activations, dealer support, brand visibility and market growth across its network in Nigeria. The role reports to the Head of Marketing and leads a team of seven Regional Marketing Executives

Job Details

• Location: Lagos-based, with regular travel across the regional network (Lagos, Enugu, Port Harcourt and Abuja)
• Salary: NGN 750,000 - 1,200,000 monthly
• Experience: 6-9 years of relevant marketing experience
• Reports to: Head of Marketing

Key Responsibilities

• Lead regional marketing campaigns, activations and events, and own the consolidated regional execution calendar
• Manage, coach and review seven Regional Marketing Executives, allocating work and resolving conflicting field requests
• Coordinate dealer activations, demonstrations, roadshows and local partnerships with Sales and dealers
• Drive brand visibility, retail engagement, priority-dealer support and market penetration across territories
• Set lead capture and qualification processes with Sales and monitor lead handover
• Manage regional marketing budgets, supplier commitments, marketing assets and performance KPIs
• Consolidate regional market intelligence, competitor activity and customer feedback into practical recommendations
• Track results and provide weekly execution dashboards and monthly performance reports

Requirements

• Bachelor's degree in Marketing, Business Administration or a related discipline
• 6-9 years of relevant experience in trade, field or channel marketing, including leadership of teams across multiple regions
• Proven experience in regional marketing, trade marketing, brand activations or field marketing
• Experience coordinating dealer-led programmes and managing budgets; automotive, mobility, aftermarket or FMCG experience is an advantage
• Strong team leadership, project management and analytical skills
• Practical proficiency with spreadsheets, campaign reporting and CRM or lead-management tools
• Ability to translate marketing activities into measurable business results
• Ability to work from Lagos and travel regularly across the regional network

How to Apply

Fill out the form on the website below