Banking, Finance & Insurance
Marketing Specialist
About the company Show or hide details
Pennyvest is a digital wealth building platform that helps individuals invest, save, and grow their money through simple, goal-driven financial products and education. By combining accessible investment opportunities, structured savings solutions, and financial literacy, Pennyvest empowers individuals to build sustainable wealth and make informed financial decisions with confidence.
Staffing capacity
26–50 people
Industry
Banking, Finance & Insurance
About this role
A Short Letter…
Most financial products in Africa were built for people who already have money. We think that's backwards.
At Pennyvest, we're building a future where investing is no longer reserved for people with large capital, insider connections or financial advisors. We're making wealth creation simple, accessible and affordable for everyday Africans.
We're still early. That means there are no passengers here.
Every person who joins Pennyvest at this stage will influence our product, culture, customers and ultimately the future of the company. If you're looking for a comfortable corporate job, we're probably not for you.
If you're excited about building something meaningful from scratch, we'd love to meet you.
Who We Are
Vision
To drive financial intelligence and inclusion for young people across Africa — becoming the financial operating system powering how they build wealth.
Mission
To make wealth creation simple, accessible and affordable.
Our Values
Everything we do is guided by six principles.
1. Customer Obsession – Always start with the customer. 2. Excellence – Good isn't enough
3. Collaboration – Great companies aren't built by superheroes. They're built by great teams.
4. Integrity – Trust is our currency.
5. Innovation – Challenge assumptions.
6. Ownership – If you see a problem, solve it.
What It Means To Join Pennyvest Today
This isn't a normal startup. You're joining before launch.
That means you'll help shape:
● our products
● our culture
● our systems
● our customers' experience
● our future
There will be ambiguity. There will be pressure. There will also be an incredible opportunity to build something that genuinely improves millions of lives.
Why this role exists
Great products deserve great storytelling.
Your mission is to build awareness, strengthen the Pennyvest brand, and create marketing campaigns that educate, inspire, and earn customer trust.
You'll own
● Brand marketing execution
● Product marketing campaigns
● Marketing calendar and campaign planning
● Content distribution strategy
● Community and ecosystem partnerships
● Event marketing and activations
● Public relations and media engagement
● Influencer and creator collaborations
● Email marketing campaigns
● Marketing performance reporting
Success in your first 90 days
● Successfully execute Pennyvest's launch marketing campaign. ● Increase brand awareness across priority channels.
● Deliver high-quality campaigns that educate and attract prospective customers.
● Secure strategic marketing and community partnerships.
● Build a consistent marketing calendar that supports business objectives.
You'll probably enjoy this role if...
● You love building brands that people remember.
● You enjoy turning ideas into campaigns that resonate.
● You're creative but also organised.
● You naturally think about customer perception and storytelling.
● You enjoy collaborating with creators, designers, and partners.
You probably won't enjoy this role if...
● You only enjoy running paid ads.
● You dislike planning and coordinating campaigns.
● You struggle with managing multiple priorities.
● You aren't interested in building a brand over the long term.
Experience
● 3+ years in marketing, brand marketing, communications, or product marketing.
● Experience planning and executing integrated marketing campaigns. ● Strong understanding of social media and digital marketing.
● Excellent copywriting and communication skills.
● Startup or fintech experience is an advantage.
Why Join Pennyvest?
Because this is more than another startup.
You'll help redefine how millions of Africans think about money. You'll work alongside ambitious people who care deeply about excellence. You'll have real ownership, influence and impact.
What We Offer
● Learning & Development
● Health Insurance Cover
● Paid Time-Off
● Flexible working
● Investment Credits
● Opportunity to build one of Africa's most ambitious wealth platforms from day one.
Our Hiring Process
1. Application Review
2. Introductory Chat
3. Practical Assessment (role-specific only)
4. Culture Fit Chat
5. Offer
Love to Join Us?
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