Brand Manager

Perfetti Van Melle Nigeria Limited—a global leader in confectionery and chewing gum manufacturing—is recruiting a Brand Manager to join its marketing team in Lagos. 

• Strategy & Brand Planning: Drive the implementation of the marketing strategy and support the Category Manager in preparing Annual Country & Brand Plans.

• Brand & Portfolio Leadership: Lead brand management, corporate identity, portfolio optimization, product renovation, and re-engineering.

• Profitability & Pricing: Monitor brand profitability and propose corrective measures (e.g., price adjustments, product renovations) to meet performance targets.

• Market Intelligence & Sales Alignment: Conduct regular field visits and work closely with the Sales team to monitor competitor activities, promotions, and new launches, recommending proactive lines of action.

• Innovation & New Product Launches: Collaborate with Packaging & Technology (P&T), Global Brand Teams, and design agencies to drive the innovation agenda based on evolving consumer trends.

• Performance Tracking & Administration: Provide periodic volume/market share reports against plans, keep internal departments informed of marketing objectives, and manage the PO/invoicing process accurately.

• Market Knowledge: Sound understanding of the Nigerian media landscape, consumer trends, and competitive intelligence.

• Creative & Communication Assets: Proven experience in developing effective communication materials, including TV commercials/copies.

• Agency & Stakeholder Management: Hands-on experience working with and managing third-party agencies and strategic partners.

• Project & Budget Management: Strong multi-project management abilities alongside experience in budget control and cost management.

• Product Development: Demonstrated track record in driving new product developments and launches.

• Soft Skills: Excellent written and verbal communication skills with strong collaborative capabilities across internal and external teams.