AllFlavors Supreme Foods Limited
Food & Beverage
Regional Sales Manager
About this role
AllFlavors Supreme Foods Limited—an ISO 9001 and ISO 22000 certified snack manufacturing company—is recruiting a Regional Sales Manager for its headquarters and operational hub in Amuwo Odofin, Lagos State. This full-time leadership role focuses on developing sales strategies, expanding market share for premium peanut/snack products, managing distribution channels (Open Market and HoReCa), leading sales teams, and managing key accounts across Lagos State.
Key Responsibilities-
Regional Sales Strategy & Revenue Growth: Design and execute regional sales plans to meet and exceed monthly, quarterly, and annual revenue, volume, and market-share targets across Lagos.
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Channel & Distribution Management: Expand product coverage and route-to-market execution across open markets, wholesalers, retailers, and HoReCa accounts (Hotels, Restaurants, and Cafés).
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Team Leadership & Performance: Recruit, mentor, and supervise the regional sales team, setting performance metrics and driving field execution.
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Key Account & Credit Management: Build relationships with key distributors and corporate clients, while monitoring customer collections in compliance with credit policies.
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Market Intelligence & Collaboration: Analyze competitor pricing, market trends, and sales data; compile forecasts for leadership; and partner with production and logistics teams to ensure product availability.
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Education: Bachelor's Degree or HND in Marketing, Business Administration, or a related field.
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Experience: Minimum of 5 years of experience in FMCG sales, with at least 2 years in a managerial or regional sales capacity.
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Channel Expertise: Proven track record managing Open Market and HoReCa channels within Lagos State.
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Networks & Mobility: Strong existing network of Lagos distributors, wholesalers, and HoReCa buyers. Must possess a valid driver's license and be willing to travel extensively within the assigned region.
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Technical & Leadership Skills: Strategic sales planning, distributor management, team motivation, commercial/financial acumen, and proficiency in MS Excel and PowerPoint.
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Competitive basic salary with performance-based sales incentives.
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Fast-track career development opportunities within an expanding food manufacturing firm.
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Dynamic, growth-oriented work environment.
(Note: Only shortlisted candidates will be contacted.)
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