Marketing Executive

ITM Nigeria Limited—a subsidiary of ITM Holding, a pan-African human resources, BPO, and business services conglomerate—is recruiting a Marketing Executive for its operations in Lagos State. This growth-focused position targets multi-channel marketing execution across digital platforms, influencer partnerships, WhatsApp Business CRM, email nurture sequences, and retention campaigns—primarily serving clients or business lines in fashion, lifestyle, e-commerce, hospitality, or premium consumer verticals.

Key Responsibilities

• Digital & Social Channel Management: Drive sales growth and brand engagement across social media channels, Meta Ads, email campaigns, and content marketing funnels.

• WhatsApp CRM & Retention: Manage WhatsApp Business communication, perform customer segmentation, implement follow-up automated workflows, and build retention programs to increase customer lifetime value.

• Influencer & Partnership Marketing: Identify, negotiate with, and manage relationships with brand influencers and strategic alliance partners to acquire new customer segments.

• Performance Tracking & Analytics: Monitor campaign performance, track conversion rates, optimize customer journeys using Google Analytics, and prepare performance ROI reports.

Requirements & Qualifications

• Domain Experience: 3 to 5 years of marketing execution with a strong track record in lifestyle, fashion, e-commerce, or consumer brands.

• Technical & Digital Competencies: Proficiency with Meta Ads Manager, Google Analytics, email marketing platforms, and automated WhatsApp CRM tools.

• Core Competencies: Data-driven campaign analysis, creative content planning, influencer outreach capabilities, and audience retention strategies.