Social Media Manager

Mama Matcha—a lifestyle hospitality and beauty enterprise operating a specialty Café and a Drybar/Hair Extensions Showroom—is recruiting a Social Media Manager to oversee digital brand engagement across its locations in Lekki Phase 1, Lagos.

This hybrid on-site role focuses on mobile photography/videography, short-form reel editing, trend hijacking, and community growth to drive foot traffic and customer conversion for both the hospitality and beauty showrooms.

Key Responsibilities

• Content Creation & Mobile Videography: Capture high-quality mobile photos and videos on-site to produce reels, stories, graphics, and short-form video assets using Canva and CapCut.

• Brand Strategy & Calendar Management: Design and execute distinct content calendars that preserve the individual brand identities and tone of voice for both the Café and the Drybar/Showroom.

• Trend Hijacking & Growth Execution: Monitor Instagram and TikTok algorithm shifts, viral audios, and emerging digital trends to run organic growth campaigns and brand activations.

• Analytics & Performance Tracking: Track audience engagement, follower growth, and post performance metrics to refine content delivery strategies.

Requirements & Qualifications

• Academic & Portfolio: Degree/Diploma in Marketing, Mass Communication, Creative Arts, or a related field, backed by a mandatory portfolio demonstrating past video/graphic content.

• Technical Software Skills: Hands-on proficiency with mobile editing software (CapCut, Canva) and platform native tools on Instagram and TikTok.

• Core Competencies: Visual storytelling, mobile photography/videography, trend awareness, copywriting, multi-brand identity management, and lifestyle marketing.