Area Sales Manager

Bühler Group—a global industrial engineering giant and specialist in grain, food processing, and advanced material manufacturing technologies—is recruiting an Area Sales Manager - Milling for its regional operations based in Ikeja, Lagos State. This executive B2B industrial sales position drives regional market expansion across West Africa, managing full-cycle commercial negotiations, key account strategies, technical grain milling equipment tenders, and strategic partner relationships.

Key Responsibilities

• Regional Market Strategy & Sales Pipeline: Formulate and execute the West African commercial strategy for Bühler’s Milling Solutions, managing end-to-end sales cycles from lead generation to contract closure.

• Industrial Solution Selling: Engage food processing conglomerates and industrial milling clients, presenting value-driven technology solutions, technical proposals, commercial tenders, and ROI business cases.

• Commercial Negotiation & Account Management: Lead high-value contract negotiations, protect profit margins, build strategic client partnerships, and maintain detailed CRM sales forecasting.

• Cross-Border Market Coverage: Conduct regular regional client visits, attend international food technology exhibitions, and collaborate with cross-functional project engineering teams to ensure execution excellence.

Requirements & Qualifications

• Academic Background: Bachelor’s Degree (B.Sc.) in Engineering, Food Technology, Milling Science, Business Administration, or a related discipline.

• Technical & Industry Mastery: Deep knowledge of industrial grain milling processes, heavy machinery technical specifications, complex B2B sales cycles, and CRM software tools.

• Language & Travel Competencies: Fluency in English (French or regional West African languages are a distinct advantage) with full willingness to undertake frequent regional travel.

• Core Competencies: High-stakes contract negotiation, industrial key account management, strategic market analysis, and cross-cultural stakeholder engagement.