Social Media Executive

Incel Group (Incel Tourism LLC)—a multinational Destination Management Company operating across Dubai (UAE) and Sub-Saharan Africa—is recruiting a Social Media Executive for its corporate regional office in Lagos State. Reporting to the Head of Marketing & Communications, this creative and analytical role owns brand storytelling, multi-platform social strategy, community management, visual content curation, travel trend spotter initiatives, and growth analytics across platforms (Instagram, TikTok, LinkedIn, X/Twitter, and YouTube) to drive tourist engagement and MICE booking leads.

• Social Strategy & Editorial Calendar: Execute end-to-end multi-channel strategies targeting leisure and corporate travelers; establish audience personas, posting schedules, and quarterly KPI benchmarks.

• Content Creation & Short-Form Video: Script, film, design, and curate high-converting Reels, TikToks, stories, graphics, and travel package copy showcasing UAE and international tour destinations.

• Community Building & Influencer Relations: Nurture audience conversations, manage direct message inquiries, partner with travel influencers, run campaigns, and handle real-time customer service feedback.

• Analytics & Performance Reporting: Monitor conversion metrics using platform analytics, perform A/B testing on ad/posting formats, and present monthly data-driven performance reports to leadership.

• Academic Credentials: B.Sc. or B.A. Degree in Marketing, Communications, or relevant fields.

• Portfolio & Track Record: 3+ years managing active brand communities with demonstrable audience growth and lead conversion metrics.

• Core Competencies: Short-form video editing, copywriting, trend-spotting, algorithm optimization, social listening, community management, and data analysis.