Territory Sales Manager

Perfetti Van Melle Nigeria Limited—a global leader in the confectionery and FMCG industry behind iconic brands such as Mentos, Alpenliebe, and Fruittella—is recruiting a Territory Sales Manager to oversee distributor networks and retail market expansion in Lagos State. Reporting to the Regional Sales Manager, this full-time field commercial role is responsible for designing distributor beat plans, building territory distribution infrastructure, managing distributor P&L and Return on Investment (ROI), and leading third-party sales teams to achieve volume and revenue targets.

• Distributor Network & Infrastructure Setup: Design territory beat plans, assess distributor warehouse capacities, enforce stock availability, and ensure distributors appoint and equip dedicated sales representatives.

• Distributor Governance & ROI Monitoring: Track distributor operational efficiencies, manage working capital cycles, monitor stock turn rates, and ensure profitable Return on Investment (ROI) for trade partners.

• Sales Target Execution & Channel Breakdown: Translate regional targets into weekly beat plans; drive distribution across traditional trade, open markets, modern trade, and key wholesale channels.

• Field Sales Team Leadership & Coaching: Supervise distributor sales reps, conduct joint field rides, deliver product knowledge training, and optimize route-to-market execution.

• MIS Reporting & Competitor Intelligence: Maintain territory Management Information Systems (MIS), track sales metrics via CRM tools, and monitor competitor trade promotions, pricing changes, and new product launches.

• Academic Credentials: B.Sc. or HND + 5+ years of trade sales experience (2+ years in FMCG).

• Software & CRM Toolstack: Salesforce CRM or proprietary FMCG handheld ordering systems, MS Excel analytics, and MS PowerPoint presentation tools.

• Core Competencies: Route-to-market (RTM) strategy, distributor ROI management, beat planning, retail mapping, B2B negotiation, and channel trade promotions.