MARKETING & BUSINESS DEVELOPMENT OFFICER

Job Overview

• Company: Jusnaturale Consulting

• Position: MARKETING & BUSINESS DEVELOPMENT OFFICER

• Position Type: Digital Marketing / Business Development

• Job Types: Full-time

Job Description

• Develop and execute digital marketing strategies, managing Meta and TikTok ad campaigns to meet CAC and ROAS targets.

• Generate conversion-focused marketing content, manage influencer partnerships, and identify new B2B business opportunities.

• Drive brand awareness, sales growth, and lead generation while coordinating with sales teams and attending market activations.

Key Responsibilities

• Plan, execute, and optimize paid ad campaigns on Meta Ads and TikTok Ads platforms.

• Produce marketing content, copy, and creative assets using tools like Canva and CapCut.

• Identify and secure B2B partnerships, influencer collaborations, and sales lead opportunities.

• Analyze campaign analytics, tracking performance metrics such as CAC, ROAS, conversions, and revenue.

• Collaborate with internal sales teams to convert marketing leads into operational revenue.

Requirements

• Minimum 2 years of experience in digital marketing, digital advertising, or business development.

• Demonstrated hands-on experience running Meta Ads or TikTok Ads.

• Portfolio or verifiable evidence of past ad campaigns and performance results.

• Proficiency in Canva, CapCut, copywriting, and digital metric analysis (CAC, ROAS).

• Strong negotiation, pitch, and relationship-management skills.

Additional Information

• Flexibility to attend occasional weekend events and field market activations.