Customer Retention Officer

Media Trust Limited—owners of Daily Trust Newspaper, Trust TV, Trust Radio, and digital titles—is recruiting an experienced Customer Retention Officer. Based in Abuja, this strategic marketing and CRM role focuses on designing retention frameworks, reducing subscriber churn, and maximizing customer lifetime value across the group's subscription offerings.

• Subscriber Lifecycle & Churn Management: Map and manage the subscriber lifecycle, identify at-risk subscribers early, analyze cancellation drivers, and execute retention/win-back campaigns.

• CRM & Data Analytics: Maintain and optimize the CRM database, monitor subscriber trends, and produce detailed retention performance dashboards for management.

• Value & Loyalty Initiatives: Collaborate with Editorial and Product teams to enhance subscriber value propositions and develop targeted loyalty initiatives.

• Subscription Launches: Provide retention input and strategy during new product and subscription tier launches.

• Degree: Bachelor's Degree in a relevant field (e.g., Marketing, Business Administration, Data Analytics, Communications).

• Years of Experience: Minimum of seven (7) years of experience in CRM, subscription management, or customer retention.

• Industry Background: Direct experience in a subscription-based or recurring revenue business model is considered a distinct advantage.

• Deep expertise in retention strategy, lifecycle marketing, and automated campaign management.

• Advanced proficiency in CRM systems, data analysis tools, and performance reporting.

• Strong cross-functional communication and collaborative problem-solving skills.