Marketing Executive - Graduate Trainee

The Place, a rapidly expanding QSR and hospitality conglomerate in Nigeria founded by alumni of Arthur Andersen (KPMG)—is recruiting a Marketing Executive - Graduate Trainee for its office in Lekki Phase I, Lagos State. This graduate trainee program targets analytical and creative candidates to assist in developing market expansion strategies, managing campaign budgets, conducting market research, and overseeing multi-channel marketing campaigns across their growing restaurant footprint.

• Market Strategy & Research: Conduct target audience research, evaluate current QSR market trends, and formulate data-driven marketing strategies to increase brand penetration.

• Campaign Content Development: Create, execute, and monitor promotional content across digital, print, and social media channels.

• Budget Management: Help allocate, manage, and optimize marketing campaign budgets for maximum return on investment (ROI).

• Performance Evaluation: Track, critique, and report on the effectiveness of live campaigns, refining approaches based on customer response data.

• Academic Criteria: B.Sc. in Marketing, Mass Communication, Business Administration, or related disciplines with a Minimum of 2:1 (Second Class Upper).

• Experience: 2 to 3 years of internship or relevant early-career experience in marketing/advertising is an added advantage.

• Core Competencies: Strong analytical capabilities, content creation skills, time management, customer-centric thinking, and digital/social media proficiency.