Marketing Lead

Artee Group—the retail conglomerate operating SPAR hypermarkets, shopping malls, and real estate ventures in Nigeria—is recruiting a Marketing Lead - Beauty, Grooming & Fragrance. This commercial marketing role drives category positioning, campaign calendars, high-net-worth customer engagement, brand partner trade marketing, and digital/CRM initiatives across SPAR’s beauty, personal care, and luxury fragrance portfolio.

Key Responsibilities

• Category Positioning & Campaign Management: Develop annual/quarterly marketing plans alongside Category Controllers; design campaigns around local gifting seasons, beauty trends, new product launches, and in-store activations.

• Customer Growth & High-Net-Worth Segmentation: Analyze Business Intelligence (BI) and CRM data to map high-net-worth customer behaviors; run targeted loyalty events, private previews, and bespoke offers to drive repeat basket size.

• Store Experience & Visual Merchandising: Define visual display standards, tester policies, and signage for premium category presentation; conduct store visits to ensure planogram execution and train retail staff.

• Supplier Partnerships & Digital CRM: Secure trade marketing funds, exclusives, and samples from brand partners; execute digital/social media growth strategies; manage marketing budgets to ensure positive ROI.

Requirements & Qualifications

• Academic Background: Bachelor’s Degree in Marketing, Business Administration, Communications, or related discipline (MBA or professional charter is an added advantage).

• Work Experience: Minimum 8 years in commercial marketing within retail, FMCG, or consumer goods, featuring 3+ years in beauty, fragrance, or premium lifestyle brands.

• Technical Competencies: Deep understanding of Nigerian luxury and aspirational consumer segments, proficiency in CRM/BI analytics, expertise in agency management, and digital campaign execution.