Content Executive

BrandCo Nigeria Limited—a retail management company bringing global high-street brands to the urban African retail market—is recruiting a Content Executive for its marketing and brand management team in Lagos State. This creative communications role produces multi-channel brand content, manages digital copywriting, crafts product storytelling, and oversees visual messaging across digital storefronts, social media channels, and retail marketing campaigns.

Key Responsibilities

• Content Creation & Copywriting: Draft creative copy for digital marketing campaigns, social media, email newsletters, website banners, and retail promotional materials.

• Brand Storytelling: Tailor messaging for international high-street brands to align with urban African consumer trends, local preferences, and retail promotions.

• Omnichannel Strategy: Coordinate with graphic designers and marketing teams to produce engaging digital visuals, product copy, and lifestyle content.

• Content Scheduling & Performance: Plan digital content calendars, monitor engagement analytics across platforms, and optimize messaging based on audience insights.

Requirements & Qualifications

• Academic Background: Degree in Mass Communication, English, Marketing, Journalism, or a related discipline.

• Technical Skills: Excellent written and verbal communication, proficiency in social media management platforms, content management systems (CMS), and basic digital marketing tools.

• Core Competencies: Copywriting, brand messaging, social media trend analysis, editorial planning, and creative storytelling.