Brand & Content Marketing Manager

Cinqteos Group—a talent acquisition and human resource solutions firm—is recruiting a Brand & Content Marketing Manager on behalf of its client, 3ybal, a contemporary African fashion brand in Lagos State. This hybrid creative and growth role blends brand narrative strategy, social media operations, content production management, community building, and performance marketing (Meta/TikTok Ads) to scale brand visibility, drive customer acquisition, and support sales expansion.

Key Responsibilities

• Brand Strategy & Narrative Control: Define and execute the multi-channel brand strategy for 3ybal, maintaining a unified brand voice across digital, campaign, and retail touchpoints.

• Content Planning & Production: Direct content calendars, coordinate photoshoots and video shoots with models and creative crews, and oversee social publishing across Instagram, TikTok, and Meta platforms.

• Paid & Organic Campaign Management: Plan product drops, seasonal collection launches, and brand activations; set up and optimize performance advertising campaigns via Meta Ads Manager and TikTok Ads Manager.

• Analytics & Growth Optimization: Track reach, customer acquisition costs (CAC), conversion metrics, and return on ad spend (ROAS) using Google Analytics and Meta/TikTok analytics.

Requirements & Qualifications

• Professional Background: 3 to 5 years managing integrated marketing campaigns, organic social strategy, and paid acquisition within fashion, lifestyle, or consumer brands.

• Technical & Platform Competencies: Hands-on experience with Meta Ads Manager, TikTok Ads Manager, Meta Business Suite, Google Analytics, Canva, and CapCut.

• Skills: Storytelling, copy editing, creative direction, photo/video shoot management, and campaign optimization.

• Nice to Have: Background with African streetwear, luxury fashion, or email marketing platforms (Klaviyo/Mailchimp).