Bervidson Consulting Limited
Consulting & Professional Services
Digital Marketing Manager
About this role
Bervidson Consulting Limited—a retail brand consulting, executive recruitment, and organizational development firm operating under the Bervidson Group—is recruiting a Digital Marketing Officer (functioning at a Managerial scope) to lead digital growth strategies for its retail and corporate clients in Lagos.
This senior performance-marketing role oversees multi-channel customer acquisition, e-commerce conversion optimization, paid media budget management (ROAS), SEO/CRM automation, and multi-brand social media campaigns.
Key Responsibilities
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Performance Marketing & Paid Ads: Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads Manager, TikTok, and LinkedIn to maximize Return on Ad Spend (ROAS) and direct web conversions.
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Social Media & Content Direction: Manage multi-platform content calendars, oversee photo/video production (reels, stories, influencer collaborations), and maintain luxury retail brand standards across social channels.
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E-Commerce & Funnel Conversion: Implement lead generation funnels, abandoned cart recovery flows, email CRM automation, and UI/UX improvements to drive online product sales.
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SEO, CRM & Analytics Reporting: Track core metrics via Google Analytics, implement organic SEO optimizations, build customer retention databases, and present monthly performance reports to management.
Requirements & Qualifications
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Academic Background: Bachelor's Degree in Marketing, Business Administration, Mass Communication, Digital Media, or a related field.
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Work Experience: Minimum 5 years of progressive digital marketing experience, including 2+ years leading campaigns/teams (experience in retail, luxury, fashion, or FMCG is highly desirable).
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Technical Software Stack: Mastery of Meta Ads Manager, Google Ads, Google Analytics, SEO/SEM tools, email CRM software (Klaviyo/Mailchimp), and e-commerce platforms.
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Core Competencies: Data analytics, ROAS optimization, omnichannel campaign execution, community management, commercial acumen, and brand strategy.
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