Head of Marketing

Global Linkers Limited—a corporate human resources and management consultancy—is recruiting a Head of Marketing on behalf of its client, a growing microfinance bank based in Lagos State. Reporting directly to Executive Management, this commercial leadership role drives revenue expansion, deposit mobilization, loan portfolio growth, agent network acquisition, and digital marketing strategies across B2B, B2C, and grassroots financial channels in Nigeria.

• Deposit Mobilization & Growth: Formulate marketing and field acquisition strategies to scale low-cost deposit mobilization, micro-loan portfolios, and customer acquisition.

• Agent Banking & Channel Expansion: Expand distribution networks across field marketing, agent banking, strategic B2B/B2C partnerships, and digital performance channels.

• Brand Strategy & Digital Campaigns: Oversee multi-channel brand positioning, social media management, content creation, performance advertising, and PR campaigns.

• Team Leadership & Analytics: Direct a multi-disciplinary marketing team, manage marketing budgets, and track ROI-focused performance metrics (CAC, LTV, conversion rates).

• Academic Credentials: Bachelor’s Degree in Marketing, Business Administration, Communications, Economics, or related fields.

• Experience Baseline: 5–8 years of generalist marketing experience (minimum 3 years within financial services, microfinance banking, or fintech).

• Industry Knowledge: Deep understanding of microfinance product structures, agent banking ecosystems, regulatory compliance, and Nigerian consumer banking behaviors.

• Core Competencies: Digital performance marketing, field network strategy, customer lifetime value optimization, brand activation, and budget allocation.