Terawork
Banking, Finance & Insurance
Social Media Analyst / Manager
About this role
A fast-growing FinTech company is recruiting a Social Media Analyst / Manager via Terawork for its digital growth operations in Lagos State. Reporting to the Head of Marketing & Communications, this hybrid role leads multi-channel social media execution, digital audience growth, data analytics, educational FinTech content creation, and lead conversion strategies across LinkedIn, Instagram, X (Twitter), Facebook, and TikTok.
Key Responsibilities
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Multi-Platform Content Strategy: Develop and execute multi-channel editorial calendars targeting retail users, SMEs, and B2B clients across LinkedIn, Instagram, X, Facebook, and TikTok.
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Lead Generation & Copywriting: Craft educational and promotional content around payments, FX, and financial products to convert online engagement into registered app users and business leads.
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Data Analytics & Reporting: Track acquisition funnel metrics (reach, engagement, CTR, CAC, follower growth, conversions) using social analytics platforms; present weekly and monthly performance reports.
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Cross-Functional Alignment: Partner with Sales, Product, Compliance, and Operations units to translate complex financial products into clear digital brand stories.
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Career Trajectory: 3–6 years in digital marketing, social media analytics, or content management within FinTech, financial services, or B2B SaaS environments.
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Technical Software Suite: Hands-on mastery of Meta Business Suite, LinkedIn Analytics, Google Analytics, Hootsuite, Buffer, and design/content tools.
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Core Competencies: Data-driven campaign optimization, FinTech/FX product storytelling, community management, social media ROI analysis, and multi-channel content creation.
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